EGP 15.79M in 90 days
14,591 orders
EGP 14.88MNet sales
4.8%Returns
NORTHKEEL
We report what you keep
Meta media buying, creative direction and a weekly true-profit report for product brands in Egypt, the Gulf and beyond.
EGP 59.1M+sales generated for the brands we've worked with
50,930orders shipped
19.17xblended ROAS on 8 tracked ad accounts
Accounts we've worked on · Egypt · GCC
The Corporate Label|goahead|GP Advertising|Rowad|Al Malaky|Misfit|Saher House|Elrobaeya|Oseven|Sakoon|Platon Studios|Veska|Greater Doha|BUE|CIC|Discovery Vet
Route|Renovo|Techno Bond|Ramage|Hanover|AAHD Travel|Majestic Bio|Smart|Mega|MM|Anastasia Travel|Voxel Scan|Onyx|Abosamra Travel|Annex|Nana Secret|Eye City Hospital|Peco|Fanfaro|Matajer Elevator|El Dawleya|U Store Home
Manifesto
Most dashboards stop at revenue. Product brands live on what is left after returns, shipping and product cost. That is the number we buy media against, direct creative for and report on, every *week.*
Selected results
20 results · Swipe or tap a bar
Real accounts, real money
EGP 8.44M in 90 days
6,330 orders
+125%vs previous period
1.65%Conversion
3× sales in one month
2,100 orders
Same storeMonth over month
EGP 335K → 890KSales
2.05% → 3.84%Conversion
EGP 1.04M in 4 days
12.1x ROAS
535Orders
+283%vs previous period
EGP 6.1M in one month
5,641 orders
+42%vs previous period
1.6%Conversion
EGP 5.60M in 30 days
5,210 orders
+78%vs previous period
1.66%Conversion
EGP 2.03M in 15 days
837 orders
EGP 1,918Average order
+79%vs previous period
EGP 5.07M in 30 days
4,810 orders
+76%vs previous period
1.58%Conversion
EGP 545K in 3 days
368 orders
+402%vs previous period
2.06%Conversion
EGP 4.15M in 30 days
2,670 orders
+132%vs previous period
1.66%Conversion
EGP 4.00M in 30 days
2,620 orders
+119%vs previous period
+45%More orders
EGP 2.12M in 13 days
2,030 orders
+36%vs previous period
1.73%Conversion
EGP 1.67M in one month
1,190 orders
+111%vs previous period
3.27%Conversion
EGP 1.32M in a week
1,300 orders
+39%vs previous period
1.81%Conversion
From 0 followers to EGP 576,700 in a month
295 orders
16.90xROAS
EGP 34,200Ad spend
5.24x ROAS, and 35% of sales reversed
219 orders
Why we report profit
EGP 154,720Gross sales
EGP 53,950Reversed
EGP 1.23M revenue on EGP 40k spend
30.51x
EGP 1,229,684Revenue
EGP 40,308Ad spend
Leads for a print and signage company
366 chats
Messaging campaign
EGP 17.27Per conversation
13.10xROAS
EGP 1,039,982 gross in the store
179 orders
30.76xROAS
EGP 31,649Ad spend
A full streetwear visual world
54 creatives
IdentityProductCampaign
2Brand films
AI + directionProduction
Figures from the brands' Shopify dashboards and Meta Ads Manager. Brand names are hidden.Get results like these
True profit calculator
Ads Manager says 4.0x. What does your bank say?
Move the sliders to your own numbers. This is the first page of the report we send every Monday.
Your numbers stay in your browser.
True profit · this monthEGP
Revenue in Ads Manager
Returns and cancellations
Shipping
Product cost
Ad spend
You kept
Platform ROAS
Profit per EGP 1 spent
Services
Start with one audit, grow into a team
Step 1 · One-time
Growth Audit
Your ad account, creative, product pages and true profit after returns, plus a 30-day plan with three clear decisions.
Step 2 · Monthly
Growth Retainer
Meta and TikTok media buying, weekly creative direction, AI-produced creative every month and the Monday profit report.
Step 3 · When needed
Production add-ons
UGC, product shoots, editing, influencers, Shopify stores and product-page fixes.
Global · Fixed term
Market Entry
60 to 90 days to launch a foreign brand in Egypt and the Gulf: research, localized creative and live campaigns.
Process
From first audit to true north
01
Audit
We read your numbers the way your accountant would, not the way the platform does.
02
Plan
Thirty days and three decisions, written down before a pound or riyal moves.
03
Brief
Every week: the next ad to make, why it should sell, and the creative delivered.
04
Report
Every Monday: profit after shipping, returns and product cost.
05
Scale
Budgets rise only when stock, delivery and customer service can carry the orders.
We fit brands that
- Already sell, and control their production
- Have a margin worth scaling
- Sell from their own store, with someone answering customers
- Spend EGP 10k or more a month on ads
Not yet, if you
- Need results in days
- Don't know your product cost and margin
- Can't restock if orders double
Start with the audit. We will tell you what to fix first.
FAQ
Before you book
What does the Growth Audit include? +
A review of your ad account, creative and product pages, your true profit after returns, shipping and product cost, and a written 30-day plan with three decisions. It is yours to keep whether or not you hire us.
What is the minimum ad spend for a retainer? +
EGP 10,000 a month. Below that the platforms don't get enough data to learn, so we recommend the audit first.
Can you launch a brand with no followers? +
Yes, if the product and margin are right. One brand went from 0 followers to EGP 576,700 in its first 30 days with us.
Do you work outside Egypt? +
Yes. We run campaigns in Egypt and the Gulf, and our Market Entry package helps foreign brands launch in both.
Who will actually run my ads? +
The founder, a performance marketer, with an AI production system for creative. No account-manager relay.
Track record
Sales generated for the brands we've worked with
EGP 59.1M+
50,930orders shipped
14growth campaigns
12.1xbest ROAS
Every one of these brands started with one audit. We take on 4 new brands a month. The next number on this wall could be yours.
From the brands' Shopify dashboards. Brand names are hidden.
Growth audit
Your brand needs a north
Answer a few questions about your business. It takes about five minutes, and we reply on WhatsApp within one working day.